Automation for ecommerce and D2C brands
From checkout to the last refund, Cllr runs order operations end to end for your organisation, working from your store, logistics and payment systems with every step on record.
One platform for every commerce workflow
This is order confirmation and updates as it runs: the event that starts it, each step on the channel the customer answers, and the result written back.
Under 1s
From the event to the first step3 channels
WhatsApp, Voice, SMS, in one workflow60+ languages
Each conversation in the customer's ownWritten back
Every outcome lands in the store platformA sample workflow. The systems, rules, steps, channels and KPIs are configured end to end for your business.
Commerce use cases
Each one runs on the same connections, rules and audit trail, so you can start with one and add the rest.
Order confirmation and updates
Confirm orders and answer delivery questions automatically.Starts when
- New cash-on-delivery order
- Shipment delayed
- Delivery attempt failed
Runs on
- Voice
- SMS
Returns
Take return requests and book pickups without a ticket.Starts when
- Return requested
- Pickup failed or rescheduled
- Returned item received at the warehouse
Runs on
- Voice
Refunds
Refund status updates customers no longer chase.Starts when
- Refund approved
- Refund initiated with the payment gateway
- Refund pending past the expected date
Runs on
- SMS
Where the manual work sits today
Unconfirmed orders get returned
Cash-on-delivery orders that nobody confirms are often refused at the door, and the shipping cost is lost both ways.Where is my order?
Delivery questions make up a large share of support contacts, and each one needs someone to look up the tracking.Returns and refunds drag
Customers chase refunds across email and chat while the team works through a manual queue.
How you go live
Start with one workflow, or plan a wider rollout from the start.
Illustrative. Your timeline is scoped with our team.
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
Day 7
Day 8
Day 9
Day 10
Day 1 to 2
Scope
Agree the first workflow, order confirmation and updates, and the KPI it should move: return-to-origin rate.Day 3 to 6
Connect
Read access to the store platform and logistics partners. Events are mapped and the rules written with your team.Day 7 to 9
Review and test
Operations approves order rules and WhatsApp templates. Test calls and messages run with your team first.Day 10
Live
Live on real traffic, measured against the KPI from the first day.
Systems Cllr connects to
Events come in from these systems, and every outcome is written back to them.
- Shopify and store platforms
- Order management
- Logistics partners
- Payment gateways
- Help desk
Questions from commerce teams
How Cllr fits your systems, rules and compliance needs.
Still have a question?
Talk to the team and we will answer it directly.
Further reading
Guides for commerce teams on the blog.
Start with the workflow that costs you most
Bring one process with a clear owner and a measurable baseline. We map it, test it against representative cases, and hold it to the KPI you set.